The Online Trick or Treator

As I make my way through the mound of mini-snickers wrappers (who said they’re ‘safe to eat’ just because they’re small?!), I’m reminded it is Halloween and I’ll have little goblins, ghouls and a few princesses knocking at my door soon.

My hope is that I won’t run into that same kid as last year.  He was dressed as…well, I’m not exactly sure what his costume was supposed to be.  Suffice to say he work black, orange and carried a rather large troft for his Halloween loot.

What was most memorable about this young trick or treater is that he was quite adamant about what he wanted and didn’t want in his bag of goodies.

When I grabbed a handful of yummy treats and tossed them into his bag, he looked inside then, looked back up at me and said “what brand is that?”

You can imagine my delight at the prospect of having a brand conversation with this young tike but as it turned out, he was turning his nose up at what he thought was generic candy.

My explanation that it was actually imported (I know, I know, why was I giving out the good stuff!) meant nothing to him.  I’m surprised he didn’t yank it out of his bag and return it!

Why am I telling you this tale?

Just as my young candy connoisseur turned his nose up at imported candy – much better than a snickers any day – you too will have visitors at the door of your website looking for all sorts of loot.  That is after all how we’ve been conditioned…and from a very young age I might add.

And when they feel you’ve offered them something different than what they are accustomed to receiving (even if what you’re offering has a quality stamp that is bar none) they may opt out of your list.

The thing is, you can’t take it personally.

Believe me, standing at the door of my home with a line full of kids (and a few parents) I wasn’t keen on being given the third degree about my candy choices by an eight year old.

And yet, that’s exactly what happens when someone comes to your website looking for your great bonus or other free offer.

Some you win and some you lose.  That is one of the tricks (or treats) of the Internet Marketing game.

In order to continue growing, thriving and loving what you do all personal bets must be taken off the table.

While you may think this is easier said than done, it is a skill, talent (call it what you want) that you’ve got to acquire in order to succeed in business…any business.

Because for every person that decides your best isn’t their cup of tea, there are plenty of others that are just waiting for your unique brand of humor, knowledge and passion.  Shake it off, know that it just wasn’t a good fit, and stay open to the flow of possibilities.

For every person that opts out of your world, know from the depths of your Jimmy Choos that you’re making room for true, and lasting fans.  And they are better than any amount of imported chocolate ;D

Until next time…

Love and thanks,

Liz

Tags: branding, branding maven, internet marketing, liz pabon, liz pabone, marketing to women, mavherick, online success, personal brand, small business marketing