Yesterday, I taught a lesson connecting the mind to marketing mastery and because we ran out of time, I didn’t get to go through what I call the 4 M&M’s.
So, I decided to write about it so my students get all the information I promised. And, you get to benefit!
Here’s a marketing (and success) truth…
Without the proper attitude about your brand and around how you market your brand, you will encounter all sorts of roadblocks on your way to achieving (or trying to achieve) success.
You see this is where Conversational Marketing Mastery begins…in the mind.
Because this is a unique way of connecting your brand to your market in an intimate, authentic, relatable way, you absolutely have to clear out all the clutter that is preventing you from creating remarkable marketing.
No matter how many times you’ve tried to succeed in the past. No matter how many new marketing tactics you’ve been given or how many conferences you’ve attended about marketing, you’re at a place where you need to unlearn what you’ve been taught.
Why?
Because brand marketing has changed.
It’s evolved into a way of communicating that is frankly, making even the big corporate giants uncomfortable because despite their big teams and deep pockets they can’t move fast enough to re-invent themselves.
But you can!
Okay, so you’re probably wondering what you need to place you in the drivers seat in your market?
Well, before you can lead or position yourself successfully in your market you’ve got to master your mind.
Here are your four M&M’s you don’t want to be without and don’t worry…they’re sugar-free:
Conserve your energy: Nothing will keep you from moving forward quicker than you can say ‘make me a millionaire’ than depleting your energy too quickly AND on the wrong things. Take a long hard look at your life and ask yourself, where are you spending (notice I did not say investing…there is a difference) your energy.
See, no matter your good intentions, giving your energy away leaves you with little stamina to market like a true master (and imagine what you attract when you have little stamina?). Marketing mastery requires patience, resilience and stamina but if you’ve given it all away to other people’s causes…what’s left for you? Prioritize, prioritize, prioritize and do so without feeling guilty. You can’t and won’t please everyone…not in life and not in business.
Strike from a new angle: I hear it again and again, “That will never work for my business,” “I’ve tried that before and it didn’t work for me.” I can’t tell you how many entrepreneurs give up before they ever get started! If you’ve tried a marketing method in the past and it didn’t work, don’t throw in the towel. Ask yourself how you can make what you did better? And be honest with yourself, did you really execute that strategy or tactic in the right way?
Be honest… If you left one voicemail, or sent one or even two postcards don’t believe it didn’t work…you didn’t give it time to work! Flip the tables. Trick your mind (if necessary) into believing that “it will work” and “you can do it” by striking from a new angle. In other words, purposefully change your usual MO (how you normally respond) and watch the kind of new result you get.
Leave the last battle behind you: Sometimes, you need more than a new angle. There are times you simply need to leave the past behind you. If you’ve tried a new method to market your brand and it didn’t work you have two choices; 1) try it again but with a slightly different slant or 2) forget about it and approach a different tact. Don’t make the mistake of staying caught in the past – what didn’t work – and move yourself forward.
And if you’re someone that is hanging on to past successes, let that go too because you’ll not only risk becoming complacent (relying on what you used to achieve to get you by) you’ll become so wrapped up in trying to repeat what once was that you’ll completely miss the opportunities in front of you today.
Keep your mind moving: One of the worst things you can do as you try to grow your business through remarkable brand marketing is to freeze up. Do you know Paula Dean? She’s the southern foody whose brand has taken off the past few years. Anyway, Paula suffered from agoraphobia (she was unable to leave the house). To shift her mind from focusing on her fear, she began to do something she loved…cook. And lo and behold one day she caught herself at the supermarket because she ran out of some ingredient (I think that’s how the story went) and as they say, the rest is history.
Focusing on what you fear keeps you locked (frozen) in that place and you’ll be unable to move forward. If you can’t move forward your business won’t either – the two are linked like Siamese twins! So instead, refocus your mind on something else and preferably something you enjoy.
Your mind is the #1 greatest asset (followed by your brand) you possess in business. If you aren’t fully aware and present to the tricks your mind will play on you it’s much like having a bratty 3-year old run the show. Think about that for a moment…pretty chaotic wouldn’t you say?
Until you make the necessary shifts to move you out of the past and into the present, the future you’ve always imagined will feel a bit out of reach.
Make today the day you reclaim your power, reinvent yourself in the process (it’s who you were always intended to be) and watch the magic of mastery happen for you!
Until next time…
Love and thanks,
Liz
PS. How are you applying the M&M principles in your business? We’d love to learn from you too!
Tags: brand, brand marketing, conversational marketing, focus, liz pabon, liz pabone, marketing to women, mavherick mind, mindset, power of the mind, small business marketing, the branding maven
